As part of my creative media course I was set out a task to produce an app that would be useful and suitable for people who use apps today. I worked with three other peers in my class and had to learn to work along side them as well as work as an individual. Before we started thinking about what we would do, we thought about our target audience and considered what would fit in the marketing audience today. We all decided on an app that would be useful and different. Our app is called The Handy Map App.
Our app is a never seen app before, the idea of the app is to be able to take a picture wherever you may be, and the app will tellyou exactly where abouts you are. It can also give a quick brief of the history on where you are. We thought our app we be great to use if your were sightseeing, lost or just for fun.
Our team leader Jack assigned us to groups in order to speed up the process on the making of the app. My task was to deal with the pricing of your app! Firstly we had to take into account all the aspects that we needed to cover, this was to:
- Manage the price of the app
- Design of the app
- Primary & Secondary research
- Pitch
- Logo
- Powerpoint presentation
As being in charge of the pricing of the app I thought it was best to ask the public on their idea's of our app too. We created a basic survey and ask different types of people around the college. Our results shown that our app was unique and different and also that they were more than happy to spend over £6 on our app!
Our survey played a huge part in our marketing price as at first our team thought it was best to keep the price of our app very low and cheap. I came to a conclusion that our app should based at £2.99 because then it's not too expensive nor cheap. It's worth the price you pay!
We then had to present our idea to the class and produce a well scripted pitch as if we were in a real life situation. The feedback we gained from the class, based on the concept on the app was very poor, whereas our pitch was more successful and scored a lot higher. From this I've realized that I had to focous more on the concept of the app.
After watching the recording video of my team and I, I realized that I could have improved on my speech and to talk a bit louder so the whole class can hear clearly. If my team and I were to do this task all over again I think we would make our app more appelaing and excititng to others as it didn't come across that enjoyable compared to our competitiors app, however our pitch worked out really well as we organised and prepared ourselves before hand.
